LFC KIT DESIGN [MERCH]

This project is purely conceptual and not officially affiliated with Adidas or Liverpool Football Club. It represents a personal passion project inspired by Liverpool’s history, assuming Adidas will be the kit sponsor for the 2025/2026 season. The design process began with detailed research into the club’s rich history, alongside a comprehensive review of past kit designs—both the successes and the missteps. This exploration helped identify which design elements best encapsulate Liverpool’s identity. After narrowing down the strongest influences, the final pattern was developed, incorporating five key dates—1892, 1959, 1977, 1989, and 2020—each representing pivotal moments in Liverpool’s journey. This kit design is a celebration of the club’s legacy, combining a modern aesthetic with a deep connection to its history. The result is a piece that balances tradition with innovation, crafted with careful attention to detail and storytelling.